OKOLO, SOMTO JOHN and Covenant University, Theses (2021) ROLE OF E-COMMERCE ON BUSINESS VALUE: A STUDY OF RIDE HAILING COMPANIES, LAGOS STATE, NIGERIA. Masters thesis, COVENANT UNIVERSITY.
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Abstract
Nigeria's business environment faces a significant gap in the wide adoption of appropriate technology to enhance e-commerce. It is well established that the lack of adequate technological infrastructure is a challenging factor to a larger extent. The study seeks to examine the role of ecommerce on business value of e-transport businesses located in Lagos State. The aim of the study was to ascertain whether some e-commerce measures, such as: availability of organisation’s website, electronic retailing, online sales and social media, being the study independent variables, have any significant role on business value dimensions such as: customer satisfaction, customer loyalty, brand image and sales volume, as the dependent variables. A total of two hundred and seventy-one (271) respondents was arrived at from the unknown population size, using Godden, (2004) sample size determination technique. Analysis was done using the multiple regression analysis with the aid of statistical package for social sciences (SPSS) version 25. Findings show that from the four specified and tested null hypotheses, all indicate a statistically significant relationship thus, they were all rejected. In other words, the relationship between website design and customer satisfaction, the relationship between e-retailing and customer loyalty, the relationship between online sales and brand image and, the relationship between social media and sales volume are statistically significant and the null hypotheses were rejected. Nonetheless, the possibility of providing a one-stop shop where customer’s need can be met as quickly as possible is one of the suggested recommendations made.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | E-commerce, E-transport, Business, Value, Customer satisfaction, Customer loyalty, Brand image, Sales volume |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 23 Feb 2022 08:26 |
| Last Modified: | 23 Feb 2022 08:26 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/15652 |
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