OKEOWO, JOHNSON OLUWANIYI and Covenant University, Theses (2022) MANAGEMENT INNOVATION AND ITS EFFECT ON ORGANISATIONAL COMPETITIVENESS: A STUDY OF DUFIL PRIMA PLC. Masters thesis, COVENANT UNIVERSITY.
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Abstract
In the face of fierce competition, a changing environment, and rising customer and societal demand for new and better products, strategies alone seem inadequate for Pharmaceutical enterprises to obtain competitive advantage and preserve organisational competitiveness. Therefore, businesses are always striving to grow and expand by sustaining competitive advantage or competitive edge over their rivals in the market. So, there is a need for manufacturing firms and organisations to adopt and implement innovative approaches and practice into their managerial practices. Some of the objectives of this study are to: determine the influence of radical innovation on product dif erentiation; asses the ef ect of incremental innovation on employee engagement; explore the relationship between employee learning and product quality. This research employed survey research design in examining whether management innovations practices affect organisational competitiveness. The whole population of the study was 300 and as a result, the sample size determined is 172. A structured well administered questionnaire was made use of as the instrument for collection of data which was distributed to 172 research participants of which 150 were retrieved and filled out appropriately. Generalized structural equation modelling coupled with ordinal logistic regression analysis was employed to analyze the data. The results suggested from tested hypotheses that, radical innovations has positive but no significant effect on product dif erentiation. Findings also showed that incremental innovation have no significant ef ect on employee engagement. Findings also revealed that disruptive innovation has significant impact on market share. Findings also revealed that employee learning has significant ef ect on product quality. Lastly, findings showed that research and development has significant impact on product reliability. The research concluded that that innovations are positive influencers of organisation performance, especially in these times of dynamic changes in the business environment due to globalization. In addition, the study recommended that organisations should strive to be innovative in their managerial practices and implement innovations in all their activities. Lastly, this research recommended that future research on manufacturing companies needs to be carried out to validate the result of this study and expand more knowledge about the issue.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Disruptive innovation, employee engagement, incremental innovation, market share and organizational competitiveness. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | AKINWUMI |
| Date Deposited: | 13 Oct 2022 11:34 |
| Last Modified: | 13 Oct 2022 11:34 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/16338 |
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