WHEN MEDIA EXIST AS IF THEY DON’T

Omojola, Oladokun (2011) WHEN MEDIA EXIST AS IF THEY DON’T. International Journal of Social Sciences and Humanities Reviews, 2 (5). pp. 77-83. ISSN 2276-8645

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Abstract

This paper reexamines the concept of democracy as it is practiced in Nigeria and establishes that it is simply a rule of the minority in the garb of majority. The situation evolved from a gradual minoritization process, which has translated the majority to minority. Interestingly, this process is glaringly promoted by the media. The unimpressive media involvement was demonstrated through media scans and a focus group analysis, which showed a brilliant neglect of critical components of the electorate by the media. The New Media scan also proved an insignificant fulfillment of respondents’ fundamental, contextual, personal, conventional and training expectations. The unremarkable findings recorded from a survey of the web news application showed a striking similarity with those of the traditional media. Until media scholars and professional communicators come alive to their responsibility through a mechanism of re-orientation, media will continue to exist as if they don’t. Keywords: Democracy, Majority, Media, Minority, Nigeria.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Dr. O. Omojola
Date Deposited:	02 May 2014 10:26
Last Modified:	02 May 2014 10:26
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/2517

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