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Public Perception of the Cultural Relevance of BBA 11 Reality TV Show: A Study of Covenant University Staff and Students

Igbinoba, Angie Osarieme Public Perception of the Cultural Relevance of BBA 11 Reality TV Show: A Study of Covenant University Staff and Students. International ]ournal of Social Sciences and Humanities Review, 2 (2). pp. 19-30.

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Abstract

This study set out to investigate the public perception of the cultural relevance of BBA II reality TV show amongst Covenant University staff and students. A sample size of 300 respondents was chosen for the study. Majority of the respondents, which amount to 105 (50. 7%), also perceived BBA II as a contradiction of Nigerian moral values in particular and those of Africa in general. Asides respondents that were not sure of the opinions to give, majority of the respondents represented by 91 (44%) believe the Nigerian should be discouraged from transmitting such a programme unlike the 3 5 (I 6. 9%) that believe the media should be encouraged to transmit such reality TV shows. The study recommended that the National Broadcasting Commission (NBC) be more alert towards checking the activities of the Nigerian media especially the broadcast media so that the media does not fail to recognize and preserve such cultural values.

Item Type: Article
Uncontrolled Keywords: African values, Big Brother Africa (BBA) II, mass media, public perception, Reality TV, Covenant University
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 12 May 2014 08:57
Last Modified: 26 Mar 2015 16:17
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2589

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