Maduenyi, Sylvia (2015) Effective Communication as a strategic tool for Enhancing Employee Performance ( A Case study of Skye Bank Plc, Lagos State). Masters thesis, Covenant University, Ota, Ogun State.
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Abstract
In today’s world of high level competitions, especially in business, effective communication has become an essential component of organizational activities and it is fundamental to organization success. The study sets out to investigate the effectiveness of communication and its impact in organizations as an effective tool for employee performance. Specifically, it examined the effectiveness of communication as a strategic tool for enhancing employee performance using Skye Bank PLC Lagos State as a case study. In achieving this lofty objective, the survey method was adopted with questionnaire as data collection tools. Regression and correlation coefficient were used to analyze the data. The findings of the research revealed that effective communication enhances employee performance. Effective communication also creates mutual understanding between management and workers which helps in building genuine relationship among both parties in the organizations. The recommendations for this study based on the findings were; for effective communication to take place, the barriers to communication must be reduced, management should employ personnel who can perform the job well and train them in the relevant communication skills and communication in all directions should be encouraged because it makes all members of the organization having different roles to work in accordance with goals and objectives of the organization
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Patricia Nwokealisi |
| Date Deposited: | 31 Jul 2015 08:58 |
| Last Modified: | 31 Jul 2015 08:58 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/5383 |
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