Ifijeh, Goodluck (2011) Nigerian University Libraries: Current situation, needed improvements, and how marketing might help. Library Student Journal.
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Abstract
This paper makes a case for marketing library and information services in Nigerian university libraries. It examines the practice and problems of marketing library and information services in Nigerian universities as well as charts the way forward in dealing with identified problems. It further posits that if carefully planned and executed, marketing could help the library improve its public perception and win more readership.
| Item Type: | Article |
|---|---|
| Subjects: | Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Education |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 19 Apr 2022 16:24 |
| Last Modified: | 19 Apr 2022 16:24 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/15812 |
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