ADEGBUYI , O. A. (2008) Sustainable Tourism Marketing a Tool for Economic Development Strategy in Nigeria. Lapai International Journal of Management and Social Sciences, 1 (1). pp. 142-155. ISSN 2006-6473
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Abstract
This Study examines national and international strategies for developing tourism and investigates the opinion of participants in the tourism industry in Nigeria, with a view to identifying the key strategic issues that can ensure the success of sustainable tourism marketing. The research consisted of a literature Study, field surveys and interviews with policy makers. tourism operators, academics and administrators. The results identify tourism marketing as an economic development strategy tool for Nigeria. Four strategic issues of product and enterprise development, education and training, transport and infrastructure, as well as funding and financial administration are identified as fundamental for its success.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Economic development. Nigeria. Service sector. Strategy. Sustainability. Tourism marketing |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Solomon Bayoko |
| Date Deposited: | 08 Dec 2014 11:50 |
| Last Modified: | 08 Dec 2014 11:50 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/3057 |
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