The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers

Worlu, Rowland E.K. and Chidozie, Felix (2012) The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers. An International Multidisciplinary Journal, Ethiopia, 6 (1). pp. 39-50. ISSN 2070--0083 (Online)

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Abstract

An avalanche of studies has been conducted to determine the level of job satisfaction, and determinants thereof, among political marketers – including political party supporters. Majority of these studies utilized the Maslow theory, which is based on a hierarchy of needs. Maslow’s theory has severally been criticized on philosophical, methodological and hierarchical grounds. The theory argues that human needs are ordered, i.e. they range from lower-order to higher-order needs. As one need is adequately or partially fulfilled, the individual moves to the next higher-order need. By so doing, an individual is said to derive his job satisfaction. But Herzberg’s two-factor theory (also called motivation /Hygiene theory) has been

Item Type:	Article
Uncontrolled Keywords:	Motivation, Job satisfaction, Political marketers, Herzberg‘s Theory
Subjects:	J Political Science > JA Political science (General) J Political Science > JZ International relations
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Hannah Akinwumi
Date Deposited:	11 Mar 2015 23:23
Last Modified:	11 Mar 2015 23:23
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/3840

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