Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience

Kehinde, O.J. and ADEGBUYI , O. A. and Akinbode, Mosunmola and Borishade, T. T. (2016) Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience. Researchjournali’s Journal of Marketing, 4 (1). ISSN 2348-0947

PDF Download (648kB)

Abstract

The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. The objectives of the paper includes; to examine the relationship between marketing concept and satisfaction of customer needs, to establish the influence of product quality on competitors’ market policies amongst others. Findings revealed that there is strong relationship between the use of marketing concept and consumers’ satisfaction, a company product quality has influence on competitors’ company policies, amongst others. The paper recommends that organization should strive to satisfy their customers

Item Type:	Article
Uncontrolled Keywords:	Customer, Satisfaction, Needs, Marketing, Advertising
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	13 May 2016 10:22
Last Modified:	13 May 2016 10:22
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/6578

Actions (login required)

View Item