Items where Author is "Aka, D."

Article

Borishade, T. T. and Ogunnaike, O.O. and Kehinde, O.J. and Aka, D. (2022) Relationship marketing and loyalty of mobile phone customers. Innovative Marketing, 18 (3). pp. 38-47.

Borishade, T. T. and Worlu, Rowland E.K. and Ogunnaike, O.O. and Aka, D. and Dirisu, Joy Favour (2021) Customer Experience Management: A Study of Mechanic versus Humanic Clues and Student Loyalty in Nigerian Higher Education Institution. Sustainability,, 13. ISSN 2071-1050

Aka, D. and Kehinde, O.J. and Ogunnaike, O.O. (2020) IMPACT OF CELEBRITY ATTRACTIVENESS ON QUALITY POSITIONING STRATEGY. International Journal of Management, 11 (7). pp. 282-292. ISSN 0976-6510

Worlu, Rowland E.K. and Ogunnaike, O.O. and Aka, D. and Dada, J.A (2016) Creating A Service Mindset In Political Marketing: Imperatives And Applications. Journal Of Marketing Development, 1 (1). pp. 167-175.

Kehinde, O.J. and Ogunnaike, O.O. and Akinbode, Mosunmola and Aka, D. (2016) Effective Advertising: Tool For Achieving Client-Customer Relationships. Researchjournali’s Journal of Media Studies, 2 (1).

Ogbari , M. E. and Okorie, Nelson and Aka, D. and Ekwerigbe, Nancy Elo (2016) Efficacy of Advertising on Organisational Performance for Beverage Industries. International Business Management, 10 (22). pp. 5319-5325. ISSN 1993-5250

Moses, Chinonye, Love and Olaleke, O and Akinbode, Mosunmola and Agboola, Mayowa G. and Olokundun, Ayodele Maxwell and Aka, D. (2016) Perceived Service Quality and User Satisfaction in Library Environment. Asian Journal oflnformation Technology, 15 (1). pp. 18-25. ISSN 1682-3915

Aka, D. and Kehinde, O.J. and Ogunnaike, O.O. (2016) RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION: A CONCEPTUAL PERSPECTIVE. Binus Business Review. pp. 185-190. ISSN 2087-1228 E-ISSN: 2476-9050

Motilewa, Deborah B. and Ogbari , M. E. and Aka, D. (2015) A Review of the Impacts SMEs as Social Agents of Economic Liberations in Developing Economies. International Review of Management and Business Research, 4 (3). pp. 903-914. ISSN 2306-9007

Motilewa, Deborah B. and Worlu, Rowland E.K. and Ogbari , M. E. and Aka, D. (2015) A Review of the Impacts SMEs as Social Agents of Economic Liberations in Developing Economies. International Review of Mana cment and Business Research, 4 (3). pp. 903-914. ISSN 2306-9007

Motilewa, Deborah B. and Ogbari , M. E. and Aka, D. (2015) A Review of the Impacts of SMEs as Social Agents of Economic Liberations in Developing Economies. International Review of Management and Business Research, 4 (3). ISSN 2306-9007

Aka, D. and Okorie, Nelson and Kehinde, O.J. (2015) Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria. Journal of Accounting and Auditing: Research & Practice.

Motilewa, Deborah B. and Ogbari , Mercy and Aka, D. (2015) A Review of the Impacts of SMEs as Social Agents of Economic Liberations in Developing Economies. International Review of Management and Business Research, 4 (3). pp. 903-914. ISSN 2306-9007

Conference or Workshop Item

Aka, D. and Okorie, Nelson and Kehinde, J.O. (2013) Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.