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Items where Author is "Mike-Ewewie, Favour"

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Adeyeye, Babatunde and Mike-Ewewie, Favour and Adesina, E. A and Oyedepo, T. and Yartey, Darlynton and Ojih, Success Emmanuel (2022) COVERT ADVERTISING AND THE PROMOTION OF BANKING SERVICES: A FOCUS ON THE MOVIE CHIEF DADDY. Academy of Strategic Management Journal, 21 (5). pp. 1-17.

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