Items where Author is "OBAKPOLOR, SHALOM ESOGHENE"
Group by: Item Type | No Grouping Number of items: 2. OBAKPOLOR, SHALOM ESOGHENE (2021) CONSUMER PURCHASING DECISION AND ORGANISATIONAL RESILIENCE DURING THE COVID-19 PANDEMIC: A STUDY OF UNILEVER COMPANY PLC. Masters thesis, Covenant University Ota.. OBAKPOLOR, SHALOM ESOGHENE and Kehinde, O.J. and Ibidunni, O. S. and Ibidunni, Ayodotun Stephen. (2020) STRATEGIC ADVERTISING COMMUNICATION IN NIGERIA'S TELECOMMUNICATION SECTOR: ASSESSING CUSTOMERS' PERCEPTION OF CELEBRITY ENDORSEMENT AND BRAND PREFERENCE. Academy of Strategic Management Journal, 19 (6). |
