Items where Author is "OBAKPOLOR, SHALOM ESOGHENE"
Group by: Item Type | No Grouping Number of items: 2. ArticleOBAKPOLOR, SHALOM ESOGHENE and Kehinde, O.J. and Ibidunni, O. S. and Ibidunni, Ayodotun Stephen. (2020) STRATEGIC ADVERTISING COMMUNICATION IN NIGERIA'S TELECOMMUNICATION SECTOR: ASSESSING CUSTOMERS' PERCEPTION OF CELEBRITY ENDORSEMENT AND BRAND PREFERENCE. Academy of Strategic Management Journal, 19 (6). ThesisOBAKPOLOR, SHALOM ESOGHENE (2021) CONSUMER PURCHASING DECISION AND ORGANISATIONAL RESILIENCE DURING THE COVID-19 PANDEMIC: A STUDY OF UNILEVER COMPANY PLC. Masters thesis, Covenant University Ota.. |
