FAKUNLE, OLUWASEYI ADEOLA and Covenant University, Theses (2018) EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM PERFORMANCE IN NIGERIA(A Study of May & Baker Plc, Ota, Ogun State). Masters thesis, Covenant University.
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Abstract
The study seeks to examine the Effect of Corporate Social Responsibility on Firm Performance in Nigeria using May and Bakers Plc. The study also seeks to investigate the extent to which Obstructive Approach to Corporate Social Responsibility influences the Profitability of the Firm, the extent to which Defensive Approach to Corporate Social Responsibility influence the Corporate Image of the Organisation, the extent to which Accommodative Approach to Corporate Social Responsibility influences Customer Satisfaction, the extent to which Proactive Approach to Corporate Social Responsibility influences the Sales Growth Performance. The study employed the use of Descriptive Design Survey Method in investigating the Impact of Corporate Social Responsibility on Firm Performance in May and Bakers Plc, Ota. The population of the study is the 300 staff of May and Baker Plc. The sample size was determined using the Yamane Formula is 172.Well-structured questionnaires were administered to the 172 respondents. Data collected was analyzed using Regression Analysis. The study concluded that Obstructive Approach to CSR is not a significant predictor of the Profitability of the firm, Defensive Approach is a significant predictor of Corporate Image of the firm, Accommodative Approach is a significant predictor of Customer Satisfaction and that Proactive Approach is a significant predictor of Sales Growth Performance. Overall Corporate Social Responsibility has an Effect on the Performance of the Firm. The study recommended that funds should be kept aside for CSR activities and the firm should take a Proactive Approach to Corporate Social Responsibility. The study suggested future studies assessing the Effect of Corporate Social Responsibility in the Manufacturing Industry as well as other Industries such as the Banking Industry in Nigeria
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Corporate Social Responsibility, Firm Performance, Effect, May and Bakers Plc, Nigeria |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 13 Jul 2020 11:38 |
| Last Modified: | 13 Jul 2020 11:38 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/13474 |
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