Omojola, Oladokun and Odiboh, Oscar and Amodu, L. O. (2018) Opinions as Colors: A Visual Analysis Technique for Modest Focus Group Transcripts. The Qualitative Report, 23 (8). pp. 2019-2035. ISSN ISSN 1052-0147
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Abstract
A major concern in focus group research is how transcripts are analyzed. One way of resolving the issues involved is the use of images, in the place of words or numbers, to capture discussion outcomes. This work upgrades the visual perspective and uses colors to represent discussants’ opinions about leadership while the strength of those opinions is illustrated by some levels of transparency of those same colors. This model simplifies the expertise needed by enabling speedy determination of discussants’ submissions even as the transparencies, in the form of shades or tints, reveal the gravity of those submissions
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr. O. Omojola |
| Date Deposited: | 10 Sep 2018 15:22 |
| Last Modified: | 10 Sep 2018 15:22 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/11527 |
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