Oluwatayo, A. A. (2017) PERCEIVED EFFECTIVENESS OF MARKETING TOOLS USED BY ARCHITECTS: EVIDENCE FROM NIGERIA. Journal of Architectural and Planning Research, 34 (3). pp. 228-235. ISSN 0738-0895
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Abstract
The aim of this study is to determine the perceived effectiveness of marketing tools used by architecture firms in Nigeria based on a survey of 57 architecture firms. The results show that personal selling, previous projects, and referrals were perceived to be the most effective tools in marketing architectural services. The perceived effectiveness of personal selling, previous projects, print media, search engines, and telephone calls varied with the ages of the firms. The results may inform the decisions architecture firms make in choosing which marketing tools to adopt.
| Item Type: | Article |
|---|---|
| Subjects: | N Fine Arts > NA Architecture |
| Divisions: | UNSPECIFIED |
| Depositing User: | Adedapo Oluwatayo |
| Date Deposited: | 18 Jun 2021 16:34 |
| Last Modified: | 18 Jun 2021 16:34 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/14703 |
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