Items where Author is "Kehinde, O.J."

Kehinde, Segun Isaac and Moses, Chinonye, Love and Borishade, T. T. and Kehinde, O.J. and Obembe, Oluwanifemi and Ilogho, Simon Osiregbemhe and Kehinde, Kemi and Kehinde, Tola (2024) Impact of Leadership Styles on Organizational Productivity: a Case Study Of Zenith Bank Nigeria PLC. International Journal of Applied and Scientific Research, 2 (1). pp. 105-122.

Isaac, Segun Kehinde and Moses, Chinonye, Love and Borishade, T. T. and Kehinde, O.J. and Obembe, Oluwanifemi and Simon- Ilogho, Busola and ADUBOR, NKECHI VIVIAN and Kehinde, Tola (2023) BLOCKCHAIN TECHNOLOGY ADOPTION IN DEVELOPING COUNTRIES AND ITS EFFECT ON THEIR ACHIEVEMENT OF SUSTAINABILITY GOALS. Journal of Southwest Jiaotong University, 58 (6). ISSN 0258-2724

Kehinde, Segun Isaac and Moses, Chinonye, Love and Borishade, T. T. and Kehinde, O.J. and Obembe, Oluwanifemi and Simon-Ilogho, Busola (2023) Effect Of Financial Inclusion On Gender Equality And Social Empowerment. Remittances Review, 8 (2). pp. 661-672. ISSN 2059-6588 (Print) | ISSN 2059-6596 (Online)

Babajimi-Joseph, Adekemi Victoria and Ogunnaike, O.O. and Kehinde, O.J. and Perez, Ayorinde (2023) An Exploratory Study on Trade Credit Management and Firm’s Profitability. Innovations, 74. pp. 104-127.

OLADOTUN, Abimbola and Kehinde, O.J. and Falola, Hezekiah Olubusayo and Salau, Odunayo Paul and Ademilua, Victor Aderemi and Olowu, Gbolahan and Abolaji, Adio Lateef (2023) Growth Strategy, Technological Innovation and Performance of Manufacturing Firms in Southwest Nigeria. Remittances Review, 8 (4). pp. 4321-4342. ISSN 2059-6588 (Print) | ISSN 2059-6596 (Online)

Isaac, Segun Kehinde and Moses, Chinonye, Love and Borishade, T. T. and Kehinde, O.J. and Simon-Ilogho, Busola and Kehinde, Tola (2023) The Role of Asset Management in Promoting Sustainable Finance and ESG Standards: Industry Implications and Prospects. International Journal of Applied Economics, Acounting and Management, 1 (3). pp. 183-194. ISSN E: 3024-8978

Kehinde, Segun Isaac and Moses, Chinonye, Love and Borishade, T. T. and Kehinde, O.J. and Simon-Ilogho, Busola and Kehinde, Tola and Kehinde, Kemi (2023) A Study of Great Resignation on Work-Life Balance: Global Perspective. International Journal of Finance, Economics and Business, 2 (4). pp. 280-300. ISSN e-ISSN: 2948-3883

ADEDUGBA, ADEBAYO TOLULOPE and Ogunnaike, O.O. and Adeyemo, Kingsley A and Kehinde, O.J. and Oke, Gbenga (2022) The Emanating Role of Information Management in Social Performance: A Case of Logistics Operations in Medical Supply Stores in Lagos State. Macedonian Journal of Medical Sciences, 10. pp. 136-140. ISSN 1857-9655

OLADOTUN, Abimbola and Kehinde, O.J. and Falola, Hezekiah Olubusayo and Salau, Odunayo Paul and Ademilua, Victor Aderemi and Olowu, Gbolahan and Adio, Lateef Abolaji (2022) Growth Strategy, Technological Innovation and Performance of Manufacturing Firms in Southwest Nigeria. Remittances Review, 8 (4). pp. 4321-4342. ISSN 2059-6588 (Print) | ISSN 2059-6596 (Online)

Kehinde, Busola and Ogunnaike, O.O. and ADEGBUYI, O. A. and Kehinde, O.J. and Ibidunni, Ayodotun Stephen. and Ufua, Daniel Ebakoleaneh and Ilogho, Simon Osiregbemhe and Kehinde, Segun Isaac (2022) Operational efficiency in higher education in Nigeria: a scale development. World Review of Entrepreneurship, Management and Sustainable Development, 18 (5-6). pp. 675-697.

Borishade, T. T. and Ogunnaike, O.O. and Kehinde, O.J. and Aka, D. (2022) Relationship marketing and loyalty of mobile phone customers. Innovative Marketing, 18 (3). pp. 38-47.

Oreagba, Oluwakemi T. and Ogunnaike, O.O. and Kehinde, O.J. (2021) Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria. SAGE Open. pp. 1-9.

Kehinde, Busola and Ogunnaike, O.O. and Adegbuyi, Omotayo O. and Kehinde, O.J. and Ilogho, Simon Osiregbemhe and ADEDUGBA, ADEBAYO TOLULOPE (2021) THE ROLE OF INVENTORY INVESTMENT PRACTICES ON INNOVATION PERFORMANCE OF AGRICULTURAL BASED INSTITUTIONS. In: 8th International Conference on Education and Education of Social Sciences, 18-19 January, 2021, Online.

Osoko, Abisola and Kehinde, O.J. and Iyiola, O.O. and Ogunnaike, O.O. and Salau, Odunayo Paul and Atolagbe, Tolulope Morenike, (2020) BRAND ASSOCIATION AND AFFECTIVE LOYALTY IN SELECTED DEPOSIT MONEY BANKS. In: 7th International Conference on Education and Social Sciences, 20-22 January, 2020, DUBAI (UAE).

Osoko, Abisola and Kehinde, O.J. and Iyiola, O.O. (2020) BRAND PERCEIVED QUALITY AND CONATIVE LOYALTY IN DEPOSIT MONEY BANKS. In: 7th International Conference on Education and Social Sciences, 20-22 January, 2020, DUBAI (UAE).

Isaac, Segun Kehinde and Ibidunni, Ayodotun Stephen. and Kehinde, O.J. and Kehinde, Busola and Oyo-Ita, Dorothy and Mathias, Chima Menyelim and Olusanya, Fiyinfoluwa Boluwatife (2020) COVID-19: IMPACT ON GLOBAL ECONOMY, STEPS TAKEN AND WAY FORWARD. Journal of Management Information and Decision Sciences, 23 (5). pp. 612-618.

ADEBAYO, OLUFUNKE PATRICIA and Kehinde, O.J. and Ogunnaike, O.O. (2020) EFFECT OF BRAND PERSONALITY ON EMPLOYEES’ RETENTION: EVIDENCE FROM SELECTED HIGHER EDUCATIONAL INSTITUTIONS IN SOUTH WEST NIGERIA. ResearchGate.

Akpabio, Imaobong and Kehinde, O.J. (2020) THE EFFECT OF PRODUCT QUALITY POSITIONING ON CUSTOMER SATISFACTION OF INTERNATIONAL FAST FOOD FRANCHISES IN LAGOS, NIGERIA. Academy of Entrepreneurship Journal, 26 (4). ISSN Print ISSN: 1087‐9595; Online ISSN: 1528‐2686

Peter, Adeshola Oluwaseyi and Adeniji, A. A. and Kehinde, O.J. and Peter, Fred and Olokundun, Ayodele Maxwell and Inegbedion, Henry (2020) Eustress and Academic Staff Performance: A Study of a Selected Entrepreneurial University in Nigeria. In: 36th IBIMA Conference, 4-5 November 2020, Granada, Spain.

Aka, D. and Kehinde, O.J. and Ogunnaike, O.O. (2020) IMPACT OF CELEBRITY ATTRACTIVENESS ON QUALITY POSITIONING STRATEGY. International Journal of Management, 11 (7). pp. 282-292. ISSN 0976-6510

Kehinde, O.J. and Ramonu, J. and Babaremu, Kunle and Justin, L.D (2020) Plastic wastes: environmental hazard and instrument for wealth creation in Nigeria. Heliyon, 6. ISSN 2405-8440

Isaac, Segun Kehinde and Ibidunni, Ayodotun Stephen. and Kehinde, O.J. and Ufua, Daniel Ebakoleaneh and Kehinde, Busola and Oyo-Ita, Dorothy and Mathias, Chima Menyelim (2020) THE ROLE OF MULTINATIONAL CORPORATIONS IN GLOBAL ECONOMIC PRACTICE: LITERATURE REVIEW. Journal of Management Information and Decision Sciences, 23 (5). pp. 619-628.

OBAKPOLOR, SHALOM ESOGHENE and Kehinde, O.J. and Ibidunni, O. S. and Ibidunni, Ayodotun Stephen. (2020) STRATEGIC ADVERTISING COMMUNICATION IN NIGERIA'S TELECOMMUNICATION SECTOR: ASSESSING CUSTOMERS' PERCEPTION OF CELEBRITY ENDORSEMENT AND BRAND PREFERENCE. Academy of Strategic Management Journal, 19 (6).

ADEBAYO, OLUFUNKE PATRICIA and Kehinde, O.J. and Ogunnaike, O.O. and Olaoye, Olusegun Peter and Adesanya, Oluwatoyin D, (2019) CORPORATE BRAND IDENTITY AND SERVICE QUALITY IN HIGHER EDUCATION MANAGEMENT. POLISH JOURNAL OF MANAGEMENT STUDIES, 20 (2).

Akinbode, Mosunmola and ADEGBUYI, O. A. and Kehinde, O.J. and Agboola, Mayowa G. and Olokundun, Ayodele Maxwell (2019) PERCIEVED VALUE DIMENSIONS ON ONLINE SHOPPING INTENTION: THE ROLE OF TRUST AND CULTURE. Academy of Strategic Management Journal, 18 (1). ISSN 1939-6104-17-3-222

Ogbari, M. E. and Olokundun, Ayodele Maxwell and Taiwo-Adelakun, Joshua and Kehinde, O.J. and Amaihian, A. B. (2019) RELEVANCE OF SUSTAINABLE INNOVATION ON ORGANIZATION& ITS BUSINESS ENVIRONMENT: WHAT MANAGER’S SHOULD KNOW. International Journal of Civil Engineering and Technology, 10 (02). pp. 269-279. ISSN 0976-6308 and ISSN Online: 0976-6316

Ogbari , M. E. and Onasanya, Yewande A. and Ogunnaike, O.O. and Kehinde, O.J. (2018) Talent Management as a Determinant of Firm Performance: A Conceptual Approach. Business & Social Sciences Journal (BSSJ), 3 (1). pp. 21-32.

AYOADE, Ezekiel O. and Ogunnaike, O.O. and ADEGBUYI , O. A. and Kehinde, O.J. and Iyiola , O.O. and Lawal, Fatai Alani and Onakoya, Olorunfemi A. (2018) Data on modeling of nexus between entrepreneurs'commitment and business performance in a developing country. Data in Brief. pp. 1068-1072.

Ibidunni, Ayodotun Stephen. and Kehinde, O.J. and Ibidunni, Oyebisi Mary and Olokundun, Ayodele Maxwell and Falola , Hezekiah Olubusayo and Salau, Odunayo Paul and Borishade, T. T. and Peter, Fred (2018) Data ontherelationshipsbetween financing strategies,entrepreneurialcompetenciesand business growthoftechnology-basedSMEsin Nigeria. Data in Brief, 18. pp. 988-991. ISSN 2352-3409

Borishade, T. T. and Kehinde, O.J. and Iyiola , O.O. and Olokundun, Ayodele Maxwell and Ibidunni, Ayodotun Stephen. and Dirisu, Joy Favour and Omotoyinbo, Charles A. (2018) Dataset on customer experience and satisfaction in health care sector of Nigeria. Data in Brief, 20. pp. 1850-1853.

Borishade, T. T. and Worlu, Rowland E.K. and Kehinde, O.J. and Ogunnaike, O.O. and Iyiola , O.O. and Dirisu, Joy Favour and Olokundun, Ayodele Maxwell and Ibidunni, Ayodotun Stephen. (2018) Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. Data in Brief, 19. pp. 1948-1952.

Ukenna, Stephen and Idoko, Edwin Chukwuemeka and Kehinde, O.J. and Ogbari , M. E. (2018) Drivers of sustainable consumption in a developing sub-saharan african setting: perspective of nigerian academic staff. In: Sustainable African Development and Self Reliance: Building Economic Bridges in a Multi-Polar World, May 2018, University of South Africa (UNISA).

Ibidunni, Ayodotun Stephen. and Olokundun, Ayodele Maxwell and Kehinde, O.J. and Falola , Hezekiah Olubusayo and Borishade, T. T. and Olusanmi, O. (2018) MODERATING EFFECT OF ORGANIZATIONAL CLIMATE ON A TASK-TRAIT LEADERSHIP ORIENTATION AND EMPLOYEE COMMITMENT: THE NIGERIAN BANKING EXPERIENCE. Academy of Strategic Management Journal , 17 (2). ISSN 1939-6104-17-3-222

Lawal, Fatai Alani and Iyiola , O.O. and ADEGBUYI , O. A. and Kehinde, O.J. and Ogunnaike, O.O. (2018) Survey data on bureaucratic processes and entrepreneurial venture performance in SMEs in Nigeria. Data in Brief, 20. pp. 775-778. ISSN 2352-3409

Olokundun, Ayodele Maxwell and Ibidunni, Ayodotun Stephen. and Ogbari , M. E. and Peter, Fred and Borishade, T. T. and Falola , Hezekiah Olubusayo and Salau, Odunayo Paul and Kehinde, O.J. (2018) Survey data on teaching strategies and product innovation: A focus on selected university students in Nigeria. Data in Brief, 18. pp. 248-254. ISSN 2352-3409

Olokundun, Ayodele Maxwell and Ibidunni, O. S. and Ogbari , M. E. and Peter, Fred and Borishade, T. T. and Falola , Hezekiah Olubusayo and Salau, Odunayo Paul and Kehinde, O.J. (2018) Survey data on teaching strategies and product innovation: A focus on selected university students in Nigeria. Data in Brief, 18. pp. 248-254.

Borishade, T. T. and Worlu, Rowland E.K. and Kehinde, O.J. and Ibidunni, Ayodotun Stephen. and Ogunnaike, O.O. and Dirisu, Joy Favour and Ogueyungbo, Opeyemi and Peter, Fred (2018) A dataset of customer loyalty and variation in perception of customers across demographic characteristics In health care sector of Nigeria. Data in Brief, 20. pp. 353-357. ISSN 2352-3409

Ogbari , M. E. and Ogunnaike, O.O. and Adeoye, Funmilade L. and Kehinde, O.J. (2017) LABOUR MIGRATION DETERMINANTS AND IMPLICATIONS FOR FIRM PERFORMANCE: A CONCEPTUAL APPROACH. JORIND, 15 (2). pp. 237-243.

Olokundun, Ayodele Maxwell and Falola , Hezekiah Olubusayo and Ibidunni, Ayodotun Stephen. and Ogunnaike, O.O. and Peter, Fred and Kehinde, O.J. (2017) INTRAPRENEURSHIP AND INNOVATION PERFORMANCE: A CONCEPTUAL MODEL. Academy of Strategic Management Journal , 17 (2). ISSN 1939-6104-17-3-222

Kehinde, O.J. and Igbozuruike, Romanus Chukwuemeka (2016) PUBLIC RELATIONS AS A TOOL FOR EFFECTIVE HEALTHCARE MANAGEMENT. Innovative Journal of Business and Management. pp. 81-88. ISSN 2277 - 4947

Adegbuyi, Abimbola A. and Fadeyi, Olatunji and Kehinde, O.J. and ADEGBUYI , O. A. (2016) Nigerian Socio-Economic Development: The Roles and Challenges of Small and Medium Entreprises Development Agency of Nigeria (SMEDAN) A Descriptive Perspective. In: 3rd International Conference On African Development Issues (CU-ICADI), May 9- May 11 2016, Covenant University, Ota, Nigeria.

Kehinde, O.J. and ADEGBUYI , O. A. and Borishade, T. T. (2016) Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry. Researchjournali’s Journal of Management, 4 (2). ISSN 2347-8217

Kehinde, O.J. and Abiodun, A. J. and ADEGBUYI , O. A. and Oladimeji, Temitayo E, (2016) SMALL AND MEDIUM SCALE ENTERPRISES:PIVOTAL TO SUSTAINABLE ECONOMIC DEVELOPMENT: THE NIGERIAN EXPERIENCE. International Journal of Current Research, 8. ISSN 0975-833X

Kehinde, O.J. (2016) CONSUMERISM AND ITS INFLUENCE ON FOOD AND DRUG MARKETING IN NIGERIA. Multidisciplinary Journal of Research Development. (NARD), 8 (5). pp. 53-67.

Iyiola , O.O. and Osibanjo, Adewale Omotayo and Oyewunmi, Adebukola Esther and Kehinde, O.J. and IGBINOBA, EBEGUKI EDITH (2016) Code Blue - stress among nurses in teaching hospital and its effects on healthcare delivery. The Social Sciences. pp. 1312-1317. ISSN 1818-5800

Iyiola , O.O. and Osibanjo, Adewale Omotayo and Oyewunmi, Adebukola Esther and Kehinde, O.J. and Igbinoba, Angie Osarieme (2016) Code Blue-Stress among Nurses in a Teaching Hospital and its Effects on Healthcare Delivery. The Social Sciences, 11 (7). pp. 1312-1317. ISSN 1818-5800

Kehinde, O.J. and Ogunnaike, O.O. and Akinbode, Mosunmola and Aka, D. (2016) Effective Advertising: Tool For Achieving Client-Customer Relationships. Researchjournali’s Journal of Media Studies, 2 (1).

Nicholas-Omoregbe, Olanike S and Kehinde, O.J. and Imhonopi, , David and Evbuoma, I. K. (2016) Good Governance and Leadership: Pathway to Sustainable National Development in Nigeria. Journal of Public Administration and Governance, 6 (1). pp. 35-49. ISSN 2161-7104

Kehinde, O.J. and ADEGBUYI , O. A. and Akinbode, Mosunmola and Borishade, T. T. (2016) Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience. Researchjournali’s Journal of Marketing, 4 (1). ISSN 2348-0947

Kehinde, O.J. and Oluwole, Iyiola and Agboola, Mayowa G. (2016) Public relations: Pathway for the entrepreneur to achieve enduring client-customer relationship. Evidence from three Nigerian SMEs. Journal of Business Administration and Management Sciences Research, 5 (1). pp. 1-8.

Aka, D. and Kehinde, O.J. and Ogunnaike, O.O. (2016) RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION: A CONCEPTUAL PERSPECTIVE. Binus Business Review. pp. 185-190. ISSN 2087-1228 E-ISSN: 2476-9050

Aka, D. and Okorie, Nelson and Kehinde, O.J. (2015) Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria. Journal of Accounting and Auditing: Research & Practice.

Abiodun, A. J. and Ibidunni, Ayodotun Stephen. and Kehinde, O.J. (2015) DEMOGRAPHIC DETERMINANTS OF COMMUNICATION AND INFORMATION TECHNOLOGY APPRECIATION AND USAGE AMONG HEALTH CARE PROFESSIONALS. The International Journal of Health Economics (5). pp. 5-19. ISSN 2069 – 5748

ADEGBUYI , O. A. and Ajagbe, Akintunde M. and Kehinde, O.J. and Adegbuyi, Abimbola A. and Akande, A.O (2015) STRATEGIC ROLES OF BRANDING ON ORGANIZATION SALES PERFORMANCE. International Journal of Current Research, 7 (12). pp. 23835-23841. ISSN 0975-833X

Kehinde, O.J. (2014) Poverty Alleviation In Nigeria: Marketing Concept As Pathway To Better Quality Living. Journal of social &Management Studies, 1 (3).

Ogunnaike, O.O. and Kehinde, O.J. (2013) Social Networking and Business Performance: The case of Selected Entrepreneurs in Ota, Nigeria. Journal of Business Administration and Management Sciences Research, 2 (5). pp. 116-122. ISSN 2315-8727

Kehinde, O.J. (2013) Effects of Marketing strategies on Entrepreneurial Development. Kashere Journal of Humanities and Social Sciences, 1 (2).

Kehinde, O.J. and Ogunnaike, O.O. (2013) MARKETING RESEARCH: PATHWAY TO OPTIMAL MARKET ORIENTED PRODUCTS. JORIND. pp. 111-116. ISSN 1596 - 8308

Osibanjo, Adewale Omotayo and Kehinde, O.J. and Abiodun, A. J. (2012) Human Resource Management and Employee Job Satisfaction: Evidence from the Nigerian Banking Industry. Journal of Economics and Business Research (1). pp. 17-32. ISSN 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L = 2068 – 3537

Kehinde, O.J. and Ogunnaike, O.O. (2011) Global economic meltdown and its effects on human capital development in Nigeria: Lessons and way forward. Management Science Letters.

Kehinde, O.J. and Ibidunni, O. S. (2011) Effective Managerial Succession: A Catalyst to Efficient Organizational Performance. Journal of Functional Maanagement, 4 (1). ISSN 2141-3711

Ogunnaike, O.O. and Kehinde, O.J. (2011) Assessing Relationship between Personal Value and Customer Satisfaction:Evidence from Nigerian Banking Industry. The Annals of The "Ştefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 11 (1(13)). pp. 167-175.

Kehinde, O.J. and Ikioda, Inaboya Emmanuel (2011) Competitive marketing strategies: tools for enhancing value in the dynamic world of business. Manager, 13.

Kehinde, O.J. and Osibanjo, Adewale Omotayo (2011) EFFECTIVE COMMUNICATION: A STRATEGIC TOOL FOR MANAGING ORGANIZATIONAL CONFLICT. Corel Serve Publishing.

Kehinde, O.J. (2011) Integrated Marketing Connnunication: A Catalyst for the Growth of E-Business Management. The Social Sciences, 6 (4). pp. 64-73. ISSN 1818-5800

Olanike, s. Nicholas - Omoregbe and Kehinde, O.J. and Adejumo, G.O. (2010) Effect of Job Satisfaction on Job Performance of Teaching Staff in Tertiary Institutions. National Association for Science, Humanities and Education Research Journal, 8 (1). pp. 162-169. ISSN 1597-2410

Kehinde, O.J. (2010) CONFLICT MANAGEMENT IN THE NIGERIAN MEDIA INDUSTRY: EFFECTIVE USE OF INTEGRATED MARKETING COMMUNICATIONS AS THE ANTIDOTE FOR RELATIONSHIP BUILDING IN E- BUSINESS ENVIRONMENT. An international Journal of Sociology, 1 (1).

Kehinde, O.J. (2010) EFFECTS OF ETHICAL BEHAVIOUR ON ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM THREE SERVICE ORGANIZATIONS IN LAGOS, NIGERIA. Journal of Research in National Development, 8 (1).

Kehinde, O.J. (2010) Environmental Scanning: The Strategic Key For The Entrepreneur To Exploit Emerging Market Opportunities. Journal of Management Research. Bharati,Vidyapeeth, 2.

Kehinde, O.J. (2010) Integrated marketing communications: pathway for enhancing client - customer relationships. Information Management (22).

Kehinde, O.J. and Olanike, s. Nicholas - Omoregbe and Adejumo, G.O. (2010) Optimal lob Satisfaction: Pathway To Effective Employees' Performance. The Social and Management Scientists, 4 (1). pp. 99-108. ISSN 978-056-800-X

Akinbode, Mosunmola and ADEGBUYI , O. A. and Kehinde, O.J. and Agboola, Mayowa G. and Olokundun, Ayodele Maxwell (2010) PERCIEVED VALUE DIMENSIONS ON ONLINE SHOPPING INTENTION: THE ROLE OF TRUST AND CULTURE. Academy of Strategic Management Journal , 18 (1). ISSN 1939-6104-17-3-222

Kehinde, O.J. (2010) POVERTY ALLEVIATION STRATEGIES AND THE CHALLENGE OF GOVERNANCE IN NIGERIA: THE WAY FORWARD FROM LEGION OF FAILED POLICIES. JOURNAL OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR , 1 (3). pp. 81-93. ISSN 0794 - 0331

Kehinde, O.J. (2010) Privatisation: The Strategic Options as Pathway to Nigerian's Sustainable Economic Development. International Business Management, 4 (3). pp. 145-150. ISSN 1993-5250

Kehinde, O.J. (2009) INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Covenant University, Ota..

Kehinde, O.J. (2007) MARKETING OF INSURANCE PRODUCTS: COMPETITIVE MARKETING STRATEGIES FOR SURVIVAL IN THE EMERGING NIGERIAN MARKET. Journal of Economics and Management Studies Consultancy Unit, 2 (1). pp. 120-134.

Worlu, Rowland E.K. and ADEGBUYI , O. A. and Kehinde, O.J. (2007) MARKETING: PRINCIPLES AND APPLICATIONS. Macrowly Publishers. ISBN 978 - 978 - 082 - 136 - 4

Worlu, Rowland E.K. and Kehinde, O.J. and ADEGBUYI , O. A. (2007) Marketing: Principles And Applications. Macrowly Publishers.

Kehinde, O.J. and ADEGBUYI , O. A. and Odularu, G.O (2005) Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience. In: Corporate Survival, Competitiveness and Customer Satisfaction in Nigerian Industries. Department of Business Administration 2005 Bayero University Kano-Nigeria, Kano-Nigeria, pp. 187-203. ISBN 978-37417-8-0