Items where Author is "Worlu, Rowland E.K."

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Number of items: 93.

Article

Atolagbe, Tolulope Morenike, and Worlu, Rowland E.K. and Adeniji, A. A. and Salau, Odunayo Paul and Ogbari, M. E. and Ibidunni, Ayodotun Stephen. and Olokundun, Ayodele Maxwell and Falola, Hezekiah Olubusayo and Osoko, Abisola and Edewor, Patrick (2024) Demystifying learning culture and innovation performance of professional firms in Nigeria. International Journal of Business and Globalisation, 35 (4).

ORANUSI, CHIKAODI ULOMA and ADEGBUYI, O. A. and IGBINOBA, EBEGUKI EDITH and Oreagba, Oluwakemi T. and Worlu, Rowland E.K. and Ogunnaike, O.O. (2022) CONSUMER PROTECTION AND PRODUCT SAFETY: A PREREQUISITE FOR MARKETING EXCELLENCE IN NIGERIAN PHARMACEUTICAL INDUSTRY. Academy of Strategic Management Journal, 21 (1). pp. 1-22.

Salau, Odunayo Paul and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Adeniji, A. A. and Atolagbe, Tolulope Morenike, and SALAU, Jumoke Adejonwo (2021) Determinants of retention strategies and sustainable performance of academic staff of government-owned universities in Nigeria. F1000Research. pp. 1-19.

Dada, J.A and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Ufua, Daniel Ebakoleaneh and Falola, Hezekiah Olubusayo (2021) INVESTIGATING THE INFLUENCE OF LEADERSHIP CAPABILITIES ON THE SURVIVAL INSTINCTS OF FAITH-BASED ORGANIZATIONS IN NIGERIA. Humanities and Social Sciences Letters, 9 (2). pp. 162-174. ISSN Ie): 2312-4318 ISSN(p): 2312-5659

ADEBAYO, OLUFUNKE PATRICIA and Worlu, Rowland E.K. and Moses, Chinonye, Love (2020) Financial Systems and Control. Organisational Capability and Employee Satisfaction for Competency in the Consumer Goods Industries. WSEAS TRANSACTIONS on SYSTEMS and CONTROL, 15. pp. 665-672. ISSN ISSN: 2224-2856

Salau, Odunayo Paul and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Adeniji, A. A. and Falola, Hezekiah Olubusayo and Olokundun, Ayodele Maxwell and Ibidunni, Ayodotun Stephen. and Atolagbe, Tolulope Morenike, and Dirisu, Joy Favour and Ogueyungbo, Opeyemi (2020) The Impact of Workplace Environments on Retention Outcomes of Public Universities in Southern Nigeria. SAGE Open. pp. 1-16.

ADEBAYO, OLUFUNKE PATRICIA and Worlu, Rowland E.K. and Moses, Chinonye, Love and Ogunnaike, O.O. (2020) An Integrated Organisational Culture for Sustainable Environmental Performance in the Nigerian Context. Sustainability,, 12. ISSN 2071-1050

ADEBAYO, OLUFUNKE PATRICIA and Worlu, Rowland E.K. and Moses, Chinonye, Love (2020) Management Thoughts in Politics: The Nigerian Perspective. Department of Business Management, Covenant University,. (Submitted)

Worlu, Rowland E.K. and OBI, JAMES NWOYE (2019) Total Quality Management Practices and Organizational Performance. Covenant Journal of Business and Social Sciences, 10 (1). ISSN 2334‐5708

Motilewa, Deborah B. and Ibidunni, Ayodotun Stephen. and Worlu, Rowland E.K. and Moses, Chinonye, Love and OBI, JAMES NWOYE and Dirisu, Joy Favour (2019) INFLUENCE OF ECOLOGICAL PROTECTION ON THE CORPORATE IMAGE OF OIL AND GAS FIRMS IN NIGERIA. VERSLAS: TEORIJA IR PRAKTIKA / BUSINESS: THEORY AND PRACTICE. pp. 19-24. ISSN 1648-0627 / eISSN 1822-4202

Motilewa, Deborah B. and Ibidunni, Ayodotun Stephen. and Worlu, Rowland E.K. and Moses, Chinonye, Love and OBI, JAMES NWOYE and Dirisu, Joy Favour (2019) Influence of Ecological Protection on the Corporate Image of Oil and Gas Firms in Nigeria. Environmental Studies.

Dirisu, Joy Favour and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Borisade, Taiye and Olokundun, Ayodele Maxwell and Atolagbe, Tolulope Morenike, and OBI, JAMES NWOYE (2018) Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria. Data in Brief, 19. pp. 1-5.

Borishade, T. T. and Worlu, Rowland E.K. and Kehinde, O.J. and Ogunnaike, O.O. and Iyiola , O.O. and Dirisu, Joy Favour and Olokundun, Ayodele Maxwell and Ibidunni, Ayodotun Stephen. (2018) Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. Data in Brief, 19. pp. 1948-1952.

Mbonu, Chifulumnanya N. and Worlu, Rowland E.K. (2018) Ethical Leadership in Organisations: A Synthesis of Literature. IOSR Journal Of Humanities And Social Science, 23 (9). pp. 38-43. ISSN 2279-0837, p-ISSN: 2279-0845.

Dirisu, Joy Favour and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Borishade, T. T. and Olokundun, Ayodele Maxwell and OBI, JAMES NWOYE (2018) ROLE OF BRAND CULTURE IN INFLUENCING THE PERCEIVED VALUE OF OFFERINGS TO CUSTOMERS IN THE HOSPITALITY INDUSTRY IN NIGERIA. Academy of Strategic Management Journal, 17 (2).

Salau, Odunayo Paul and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Adeniji, A. A. and Oludayo, O. Olumuyiwa and Falola , Hezekiah Olubusayo (2018) Survey data on work environments and productivity of academic staff of selected public universities in Nigeria. Data in Brief, 19. pp. 1912-1917. ISSN 2352-3409

Motilewa, Deborah B. and Worlu, Rowland E.K. and Moses, Chinonye, Love and Adeniji, C. G. and Agboola, Mayowa G. and OYEYEMI, Adeola I. (2018) Surveydataonemployees’ perceptionofthe impact ofcommunitydevelopmentinitiativeson the corporateimageofoilandgas firms in Nigeria. Data in Brief. pp. 1874-1879. ISSN 2352-3409

Borishade, T. T. and Worlu, Rowland E.K. and Kehinde, O.J. and Ibidunni, Ayodotun Stephen. and Ogunnaike, O.O. and Dirisu, Joy Favour and Ogueyungbo, Opeyemi and Peter, Fred (2018) A dataset of customer loyalty and variation in perception of customers across demographic characteristics In health care sector of Nigeria. Data in Brief, 20. pp. 353-357. ISSN 2352-3409

Dirisu, Joy Favour and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Salau, Odunayo Paul and Borishade, T. T. and Meninwa, Sandra and Atolagbe, Tolulope Morenike, (2018) An integrated data set on organisational culture, job satisfaction and performance in the hospitality industry. Data in Brief, 19. pp. 317-321.

Motilewa, Deborah B. and Worlu, Rowland E.K. and Moses, Chinonye, Love and Adeniji, C. G. (2017) Corporate Social Responsibility as a Determinant of Sustainability of Small Medium Enterprises (SMEs). Covenant Journal of Business & Social Sciences, 8 (2). pp. 76-86. ISSN 2006-0300

Omotoyinbo, Charles A. and Worlu, Rowland E.K. and Ogunnaike, O.O. (2017) CONSUMER BEHAVIOUR MODELLING: A MYTH OR HEURISTIC DEVICE? Perspectives of Innovations, Economics & Business, 17 (2). pp. 101-119. ISSN 1804-0527

Worlu, Rowland E.K. and Atayero, A. A. and Owoeye, Samuel T. and Amodu, L. O. (2017) EMERGING TRENDS IN LIFELONG LEARNING: THE COVENANT UNIVERSITY PERSPECTIVE. covenant university.

Niyi, Olufunmi Okuku and Worlu, Rowland E.K. and Chittu, Sanny and Onwukaike, Samuel.C. (2016) THE EFFECT OF SUCCESSION PLANNING ON EMPLOYEES' PERFORMANCE. Dahomey International Journal, 1 (1). pp. 73-87. ISSN 2550- 7672

Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Ogunnaike, O.O. and Salau, Odunayo Paul and IGBINOBA, EBEGUKI EDITH and Oni-Ojo, E.E. (2016) Employee Relations Strategy: Implication for Performance in Lagos State University, South-West, Nigeri. The Journal of Human and Work , 3 (1). pp. 53-63. ISSN 2148-967X

Worlu, Rowland E.K. and Olokundun, Ayodele Maxwell and Amaihian, A. B. and Inelo, Fred (2016) Exploring the Linkage between Political Resources and Corporate Politics: An Adaptation of the Resource-Based Theory. Mediterranean Journal of Social Sciences, 7 (2). pp. 359-364. ISSN 2039-2117

Motilewa, Deborah B. and Worlu, Rowland E.K. and Agboola, Mayowa G. and Olokundun, Ayodele Maxwell (2016) An Analysis of Institutional Environments on Corporate Social Responsibility Practices in Nigerian Renewable Energy Firms. International Scholarly and Scientific Research & Innovation, 10 (8). pp. 2454-2460.

Worlu, Rowland E.K. and Urim, U.M. and Niyi, Olufunmi Okuku (2016) Conflicts In Nigerian Politics: Diagnosis and Marketing Prescriptions. Nigerian Academy of Management Journal, 11 (1). pp. 17-31. ISSN 2006-4667

Worlu, Rowland E.K. and Ogunnaike, O.O. and Aka, D. and Dada, J.A (2016) Creating A Service Mindset In Political Marketing: Imperatives And Applications. Journal Of Marketing Development, 1 (1). pp. 167-175.

Motilewa, Deborah B. and Worlu, Rowland E.K. and Agboola, Mayowa G. and Gberevbie, Marvellous Aghogho Chidinma (2016) Creating Shared Value: A Paradigm Shift from Corporate Social Responsibility to Creating Shared Value. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 10 (8). pp. 2670-2675.

Nwoke, Ngozi and Worlu, Rowland E.K. and Akinbiyi, Faith (2016) EFFECT OF TALENT DEVELOPMENT ON EMPLOYEE RETENTION IN SMES IN OGUN STATE. Journal of Business & Value, 5 (2). pp. 129-137. ISSN 2315- 8212

Worlu, Rowland E.K. and Olokundun, Ayodele Maxwell and Amaihian, A. B. and Inelo, Fred and Adeniji, C. G. (2016) Exploring the Linkage between Political Resources and Corporate Politics: An Adaptation of the Resource-Based Theory. Mediterranean Journal of Social Sciences, 7 (2). pp. 359-364. ISSN 2039-2117,ISSN 2039-9340 (print)

Worlu, Rowland E.K. and Jikawo, Tumininu Olabisi and Omotoyinbo, Charles A. (2016) MAXIMIZING EMPLOYEE RESOURCING FOR THE ACHIEVEMENT OF SUSTAINABLE COMPETITIVE ADVANTAGE. Journal of Business & Value Creation , 5 (2). pp. 101-114. ISSN 2315- 8212

Worlu, Rowland E.K. and Olokundun, Ayodele Maxwell and Akinbode, Mosunmola and Amaihian, A. B. and Inelo, Fred (2016) Stress Arising from Work Roles and Impediments to Organizational Performance. Research Journal of Medical Sciences, 10 (1). pp. 1-5. ISSN 1815-9346

Afolabi, I. T. and Oladipupo, O. O. and Worlu, Rowland E.K. and Akinyemi, I. O. (2016) A Systematic Review of Consumer Behaviour Prediction Studies. Covenant Journal of Business & Social Sciences (CJBSS) Vol. 7 No. 1,June 2016.

Motilewa, Deborah B. and Worlu, Rowland E.K. and Ogbari , M. E. and Aka, D. (2015) A Review of the Impacts SMEs as Social Agents of Economic Liberations in Developing Economies. International Review of Mana cment and Business Research, 4 (3). pp. 903-914. ISSN 2306-9007

Worlu, Rowland E.K. and Adekanbi, Tiwaladeogo Oluwadetan and Ajagbe, Akintunde M. and Isiavwe, David T. and Oke, Adunola Oluremi (2015) Brand Identity of Tourist Destination and the Impact on Patronage. International Journal of Hospitality And Tourism Management, 1 (5).

AYOADE, Ezekiel O. and Worlu, Rowland E.K. (2015) Building A Viable Organisation through an Effective organisation strategy. lnternational Journal of Management, lnformation Technology and Engineering, 3 (5). pp. 25-34. ISSN 2348-0513

Motilewa, Deborah B. and Worlu, Rowland E.K. (2015) CORPORATE SOCIAL RESPONSIBILITY AS A TOOL FOR GAINING COMPETITIVE ADVANTAGE. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND REVIEW.

Ajagbe, Akintunde M. and Olujobi, Joshua Olusola and Worlu, Rowland E.K. and UDUIMOH, ANTHONY AKWAWA (2015) Consumer Personality and Increase in Sales Volume. International Journal of Academic Research in Economics and Management Sciences, 4 (4). pp. 29-39. ISSN 2226-3624

Worlu, Rowland E.K. and Afolabi, I. T. and Ayo, C. K. (2015) E-Political Marketing Tools in Modern Democracies: The Nigerian Perspective. 15th European Conference on e-Government ECEG 2015.

Worlu, Rowland E.K. and Evioghenesi, Marylyn and Ajagbe, Akintunde M. and Okoye, Lawrence U. (2015) Ownership Structure and Performance of Entrepreneurial Firms in Nigeria. International Journal of Economics And Business Management, 1 (3).

Afolabi, I. T. and Oni, Aderonke A and Worlu, Rowland E.K. (2014) AN EMPIRICAL ANALYSIS OF CUSTOMER SATISFACTION WITH MOBILE NETWORK SERVICE FOR COMPETITIVE BUSINESS ADVANTAGE. IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM).

Worlu, Rowland E.K. (2013) Application of Discriminant Analysis in Political Marketing: Inter-Party Perception, Harcourt. Kashere Journal of Humanities, Management & Social Sciences, 1 (1 & 2).

Worlu, Rowland E.K. (2012) The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers. An International Multidisciplinary Journal, Ethiopia, 6 (1). pp. 39-50. ISSN 2070--0083

Worlu, Rowland E.K. and Chidozie, Felix (2012) The Validity of Herzberg’s Dual-Factor Theory on Job Satisfaction of Political Marketers. An International Multidisciplinary Journal, Ethiopia, 6 (1). pp. 39-50. ISSN 2070--0083 (Online)

Worlu, Rowland E.K. (2011) An Analysis of the Service Dimension of Politics. Lapai International Journal of Management and Social Sciences, 4 (1). pp. 108-123. ISSN 2006-6473

Worlu, Rowland E.K. (2011) Game Theory as Another Philosophical Foundation of Political Marketing: Evidence from Nigeria's Electoral Process. International Journal of Research in Commecee,Economics and Management, 1 (1). pp. 23-30. ISSN 2231-4245

Worlu, Rowland E.K. (2011) Capitalizing On Infinitesimal Calculus In Political Marketing. Global Journal of Management and Business Research, 11 (5). pp. 1-8. ISSN 0975-5853

Worlu, Rowland E.K. (2011) Effectiveness of Government Export Support Programmes in Nigeria:An Exploratory Inquiry. Sri Krishna International Research & Educational Consortium, 2 (2). pp. 99-111. ISSN 2229-4848

Worlu, Rowland E.K. (2011) Consumer-purchasing Motives in Nigerian Cellular Phone Market: An Empirical Investigation. Journal of Research in National Development, 9 (1). ISSN 1596-8308

Worlu, Rowland E.K. (2011) Perception of the Role of Marketing in Nigerian Politics: The Electorates' Perspective. IBS Joumal of Busiuess Management & Development, 1 (2). pp. 363-392. ISSN 2141-940X

Worlu, Rowland E.K. (2010) Electorates' Rating of Political Marketing Effectiveness in Nigeria. An International Journal of Sociology, 1 (1). pp. 1-21.

Worlu, Rowland E.K. (2010) Marketing Strategies of Nigerian Political Parties: A Comparative Analysis. Global Journal of Management and Business Research, 10 (5). pp. 48-63.

Worlu, Rowland E.K. (2010) Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics. Journal of Research in National Development, 8 (1). ISSN 1596-8303

Worlu, Rowland E.K. (2010) Perception Of The Role Of Marketing In Nigerian Politics: Political Parties' Perspective. Akungba Journal of Management, 2 (1). pp. 73-87.

Worlu, Rowland E.K. (2010) The Dynamics of Marketing Strategies in Nigerian Party Politics. Nigerian Sociological Review, 5 (1). pp. 41-56. ISSN 1596-6151

Adetiloye, K. A. and Worlu, Rowland E.K. (2009) Marketing of Financial Services in the ECOWAS Sub-Region by Nigerian Banks: A Test Case for the Globalization of Nigerian Banking Industry. Journal of the Chartered Institute of Bankers of Nigeria. pp. 24-31. ISSN 0197-6679

Worlu, Rowland E.K. (2009) Equity Theory: Another Precursor of Quality of life Marketing. Advances in Management, 8 (1). pp. 40-59. ISSN 0795-6967

Worlu, Rowland E.K. (2007) Co-ordinating Political Campaigns in Nigeria: A Marketing Planning Perspective. Journal of Management and Enterprise Development, 4 (3). pp. 27-36. ISSN 1117-1677

Worlu, Rowland E.K. (2007) Exploring the Marketing Mix Elements in Nigerian Politics. International Journal of Law and Contemporary Studies, 2 (1&2). pp. 66-84. ISSN 1597-7560

Worlu, Rowland E.K. (2007) Impact of Modern Technologies on Entrepreneurial Ventures in Developing Countries. Journal of Business Administration and Management, 2 (1). pp. 102-107.

Worlu, Rowland E.K. (2007) Tourism Marketing in Africa: The Nigerian Experience. Journal of Management and Enterprise Development, 4 (4). p. 96. ISSN 1117 - 1677

Worlu, Rowland E.K. (2006) Deregulation and Appropriate Pricing of Petroleum Products in Nigeria: Challenges and Opportunities. International Journal of Economic and Development Issues, 6 (2). ISSN 1596 - 1567

Worlu, Rowland E.K. (2006) Government Export Support Programmes in Nigeria: Ingredients and Implications. International Journal of Economic and Development Issues, 6 (1). pp. 176-184. ISSN 1596 - 1567

Oyeniyi, Omotayo and Worlu, Rowland E.K. (2006) Non-profit Marketing: Synthesis of Application. International Journal of Business and Common Market Studies, 4 (1 & 2). pp. 175-182. ISSN 1596- 5716

Ogunnaike, O.O. and Worlu, Rowland E.K. Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector. Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector. pp. 392-398.

Motilewa, Deborah B. and Ibidunni, Ayodotun Stephen. and Worlu, Rowland E.K. and Moses, Chinonye, Love and Agboola, Mayowa G. Effects of Supply Chain Improvement on Operational Competency: Evidence From Engineering Employees of Oil and Gas Firms In Nigeria. International Journal of Mechanical Engineering and Technology.

Book Section

Worlu, Rowland E.K. and Chidozie, Felix (2013) Rethinking Organisational Communication in Political Marketing. In: Gender, Good Governance, and organizational Management in Nigeria. Microteacher and Associates No 4 Alpha Street High level, Makurdi, Benue State, Makurdi, Benue State. ISBN 978-978-514611-2-7

Worlu, Rowland E.K. (2008) Oil Conflict, Nigeria's Unity: The Linkage and the Divide. In: Readings in Conflict Management and Peace Building in Africa. Faculty ofSocial Sciences Delta State University, Abraka, Nigeria, pp. 385-397. ISBN 978-978-48903-0-4

Conference or Workshop Item

ADEBAYO, OLUFUNKE PATRICIA and Worlu, Rowland E.K. and Moses, Chinonye, Love and Ogunnaike, O.O. and Salau, Odunayo Paul (2020) An Organisational Diagnostic model for a Sustainable Organizational Performance. In: 4th International Conference on Science and Sustainable Development (ICSSD 2020), 2020, Online.

Atolagbe, Tolulope Morenike, and Worlu, Rowland E.K. and Adeniji, A. A. and Salau, Odunayo Paul and Osoko, Abisola (2020) PROMOTING THE CULTURE OF KNOWLEDGE CREATION AND INNOVATION PERFORMANCE IN THE SELECTED PROFESSIONAL ORGANISATIONS. In: 14th International Technology, Education and Development Conference, 2-4 March, 2020, Valencia, Spain.

Dada, J.A and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Ufua, Daniel Ebakoleaneh and Falola, Hezekiah Olubusayo (2020) STRATEGIC PEOPLE MANAGEMENT SKILL DIMENSIONS IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE OF CHRISTIAN FAITH-BASED ORGANISATIONS IN NIGERIA: A CONCEPTUAL REVIEW. In: Proceedings of ADVED 2020- 6th International Conference on Advances in Education, 5-6 October 2020, Online.

Okafor, Uchechukwu. C. and Worlu, Rowland E.K. and OBI, JAMES NWOYE and Ojile, Alice. I. and Irawor, Josephine. E. and Udoh, Iboro. P. and Sunday, Dorcas. K. and Solesi, Joy. O and Akindele, Remilekun. B. (2019) Organisational Branding, A Strategic Tool for Engineering Customer Satisfaction in Service Industry: A Study of Selected Banks. In: International Conference on Engineering for a Sustainable World, 2019.

Afolabi, I. T. and Worlu, Rowland E.K. and ADEBAYO, OLUFUNKE PATRICIA and Jonathan, Oluranti (2019) Predicting Customer Behavior with Combination of Structured and Unstructured Data. In: 3rd International Conference on Science and Sustainable Development, 2019, Online.

ADEGBUYI , O. A. and Oke, Adunola Oluremi and Worlu, Rowland E.K. and Ajagbe, Akintunde M. (2015) Archival Review of the Influence of Organizational Strategy on Organizational Performance. In: International Conference on African Development Issues (CU-ICADI) 2015: Social and Economic Models for Development Track, African Leadership Development Centre, Covenant University Canaanland, Ota Ogun State, Nigeria.

Worlu, Rowland E.K. and Tolulope, Afolabi and Ayo, C. K. (2015) E-Political Marketing Tools in Modern Democracies: The Nigerian Perspective. In: Proceedings of the 15th European Conference on a-Government University of Portsmouth, UK, 18-19 June 2015, University of Portsmouth, UK.

Motilewa, Deborah B. and Worlu, Rowland E.K. and Adepoju, Oluwayemisi A. and Fayomi, Oluyemi Oyenike (2015) Interrogating the Citizen-Centered Services and Development in Nigeria's Agricultural Sector Through E-Governance. In: Covenant University Conference on E- governance in Nigeria.

Worlu, Rowland E.K. and Atayero, A. A. and Owoeye, Samuel T. and Amodu, L. O. (2014) Emerging Trends in Lifelong Learning: The Covenant University Perspective. In: EDULEARN 2014, 7-9 July 2014, Barcelona, Spain.

Worlu, Rowland E.K. and Chidozie, F. and Borishade, T. T. (2013) Correlational Analysis of Marketing Concept and Democratic Governance. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.

Worlu, Rowland E.K. and Felix, C. (2013) Rethinking Organisational Communication in Political Marketing. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.

Adeniji, A. A. and Worlu, Rowland E.K. and Atolagbe, Tolulope Morenike, and Umoren, A. O. and Salau, Odunayo Paul and Osoko, Abisola Normalising the Influence of KnowledgeInternalisation on Market Offerings of Professional and Technology-Driven Firms. In: 34th IBIMA Conference, 13-14 November 2019, Madrid, Spain.

Book

Worlu, Rowland E.K. (2013) MARKETING MANAGEMENT:SERVICE AND FINANCIAL PERSPECTIVES. MACROWLY PUBLISHERS.

Worlu, Rowland E.K. (2011) ANCESTRAL WILL. MACROWL Y PUBLISHERS. ISBN 978-028-783-3

Worlu, Rowland E.K. (2010) MARKETING MANAGEMENT FOR POLITICAL PARTIES. Macrowly Konsult. ISBN 978-978-082-138-8

Worlu, Rowland E.K. and ADEGBUYI , O. A. and Kehinde, O.J. (2007) MARKETING: PRINCIPLES AND APPLICATIONS. Macrowly Publishers. ISBN 978 - 978 - 082 - 136 - 4

Worlu, Rowland E.K. and Kehinde, O.J. and ADEGBUYI , O. A. (2007) Marketing: Principles And Applications. Macrowly Publishers.

Worlu, Rowland E.K. (1999) PERSPECTIVES IN EFFECTIVE INTERCESSION (A Practical Guide). MACROWLY KONSULT. ISBN 978-028-782-5

Worlu, Rowland E.K. (1999) THIS IS MY SEASON. MACROWL Y PUBLISHERS.

Thesis

Worlu, Rowland E.K. (2010) A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA (THE CASE OF 2003 GENERAL ELECTIONS). ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Covenant University, Ota..

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